Although it may seem like traditional exercise is gone it has not yet been totally forgotten. Sure weight loss plans like the Medifast diet have taken the world by storm and basically removing the need for anyone to actually exercise to get thin. With that said however fitness equipment companies like Bowflex who market the ultra successful Bowflex treadclimber have also seen a sharp rise in their earnings. This is in part do to America’s obsession with beauty. Today much more so than in recent years, many are shying away from traditional forms of diet and exercise in favor or this new no workout weight loss system.